Content & Campaign Marketeer

About Cavalor

Cavalor is an international brand in equine nutrition and care, driven by a single ambition: helping horses perform healthily and feel their best. For over 35 years, we have combined science, practical experience, and deep knowledge of horses. Today, Cavalor is present in more than 50 countries, and we collaborate with nutritionists, scientists, veterinarians, and riders.

A strong brand isn’t built on good products alone; it is built on knowledge, trust, and stories that matter. And that’s where you come in.

About the role

As a Content & Campaign Marketer, you ensure that our campaigns and stories reach the right target audience. You translate our marketing calendar into compelling content, develop formats and activations, and ensure plans are actually executed. You consider not just *what* we communicate, but also the *why*, the *who*, and *how* our content is discovered—spanning everything from social media to SEO, GEO, and AI platforms.

You will work primarily for Cavalor. Additionally, you will dedicate about 20% of your time to European Horse Services (EHS), a company specializing in international horse transport. These are two distinct companies within the equestrian world, offering a wealth of knowledge, stories, and content opportunities.

You will have plenty of room for initiative. We aren’t looking for someone who waits for the next brief, but rather someone who spots opportunities, proposes ideas, and brings them to life. You will report to the Brand & Customer Experience Manager and work closely with our designer/content creator, product managers, and other colleagues across marketing and sales.

What you’ll be doing

1. Campaign & content planning
2. You translate campaigns and product launches into a strong content strategy, manage the content calendar, and plan ahead regarding the stories, formats, and assets we need.
3. Content & storytelling
   You develop concepts, hooks, and formats, and write copy for social media, scripts, emails, and the website. You brief our designer/content creator for major productions but also pick up your smartphone yourself when “quick & authentic” is exactly what’s needed.
4. Community & activation
   You have your finger on the pulse of the equestrian world and our community. You spot stories and trends and devise ways to involve riders, experts, partners, and our community in relevant content and activations.
5. Digital, SEO & performance
   You ensure that great content actually gets found. You approach things with both SEO and GEO in mind, track the results of content and campaigns, and use data and insights to continuously improve future content.
6. AI & new ways of working
   You view AI as an integral part of modern marketing. Experience with tools like Claude, Canva, ActiveCampaign, WordPress, Lovable, or agentic AI is a plus. Above all, however, we are looking for someone curious enough to try new tools and discover how they can make your work smarter and better.

Who are you?

You have 3 to 4 years of experience in content, campaign, or digital marketing and know how to take an idea through to strong execution. You combine creativity with structure and a sense of ownership. You write well, understand social media, can create a strong creative brief or script, and use data to improve your work.

And importantly: you know the equestrian world inside out. You understand the world, the language, and the people, and you have a feel for what is relevant to riders, horse owners, and professionals.

You have an excellent command of Dutch and English. French is a plus.

Why work at Cavalor?

If you know the equestrian world, you likely know Cavalor. You’ll have the chance to help build an international brand that operates across the spectrum—from ambitious amateurs to the very highest levels of the sport. There is no shortage of stories to tell: from product innovations and scientific research to international campaigns, major events, and remarkable riders. It’s up to you to spot the opportunities and turn them into compelling content.

You’ll have the freedom to take real ownership of your work. We value people who show initiative, bring ideas to the table, and turn them into action. You’ll be working with a team that knows the equestrian world and combines expertise in nutrition, science, sport, marketing, and design. We also look to the future: we actively experiment with AI and new ways of working to make our marketing smarter, faster, and better.

Ready to apply?

If reading this vacancy already sparks three ideas on how Cavalor could improve its content, we’d love to hear from you.

Send your CV and a brief cover letter to monique.vanhal@cavalor.com or use the application form below.

And please do show us examples of your work. A campaign, social media channel, article, content concept, or any other project you’re proud of will likely tell us more than another paragraph in your cover letter.

Practical details: full-time | Drongen | start date: October 2026 | temporary position until March 2027 (maternity leave cover).

If it’s a good match for both sides, we’d be happy to explore the possibilities of a permanent role within our team.